奇幻冰激凌特許經營商的甜蜜勝利

奇幻冰激凌特許經營商的甜蜜勝利 圖注：凱特·泰勒《企業家》職業作家負責與特許經營相關的趨勢和話題寫作DECEMBER 06, 2014Franchise Players is Entrepreneur’s Q&A interview column that puts the spotlight on franchisees.2014年12月6日《特許精英》是《企業家》一個問答采訪欄目，重點關注特許經營商。

David Olmo is living the dream of every kindergartener with a sweet tooth. One year ago, Olmo left his career in construction to open a Sloan's Ice Cream shop. The over-the-top ice cream shop has quickly become a local favorite with events like princess story time with Elsa from Disney's Frozen. Here are the realities of living the sweet dream of being an ice cream franchisee.大衛·歐默(David Olmo)活在每一位愛吃甜食的學前兒童都向往的夢幻中。

一年前，他離開自己的建筑事業，開了一家名為“斯隆冰激凌”的商店。

這家略顯夸張的冰激凌店很快在當地大受歡迎，開設了來自迪士尼《冰雪奇緣》里面艾莎公主的故事時間。

下面我們就來看看一名冰激凌特許經營商的甜蜜夢幻生活在現實中究竟是怎樣的。

Name: David Olmo姓名：大衛·歐姆Franchise owned: Sloan’s Ice Cream in Delray Beach and Lauderdale-By-The-Sea, Fla.特許經營所有者：位于佛羅里達州德拉海灘和勞德代爾海的斯隆冰激凌商店How long have you owned a franchise?Q：你開這家特許經營店多久了One year. Our Delray Beach location had its grand opening in JuneA：一年了，六月份的時候我們在德拉海灘的店舉行了盛大開業。

Why franchising?Q：為什么要做特許經營?Owning a franchise gives you the opportunity to work with an already known brand, while still having the freedom of owning and growing your own business. By teaming up with proven operators, you are given the exposure needed for effective advertising. Franchisors work hard to develop successful concepts and also provide tremendous support to franchise partners.A：擁有一家特許經營店有機會與知名品牌合作，同時還可以自由地掌管并經營自己的生意。

與優秀的運營商合作，他們會給你展示非常有效的廣告推銷策略。

特許經營授權商努力培養成功的經營理念，也給特許經營伙伴提供巨大的支持和幫助。

What were you doing before you became a franchise owner?Q：在成為特許經營商之前你做什么工作?Before signing an agreement with Sloan’s Ice Cream, I was working in construction, remodeling buildings.A：在與斯隆冰激凌合作之前，我在建筑行業工作，改造建筑物。

Why did you choose this particular franchise?Q：你為什么選擇這一家特許經營企業?From the first time I visited Sloan’s Ice Cream at the City Place location, I was enamored with the concept. The ice cream is simply outstanding, and families really enjoy coming to Sloan’s to experience such a creative and magical atmosphere. I wanted to connect with a proven brand that, above all, has a great product, and that’s definitely one of many things Sloan’s has to offer.A：當我第一次參觀City Place大廈里的斯隆冰激凌店時，就被那里的理念吸引。

冰激凌太好吃了，而且家人非常喜歡到斯隆冰激凌店去感受那種非常有創意的魔幻氛圍。

最主要是我很想與優秀的品牌合作，而斯隆可以提供很多支持，當然也包括品牌知名這一條。

How much would you estimate you spent before you were officially open for business?Q：開店之前你估計自己要投入多少資金?I estimate the total cost for opening Sloan’s is around $650,000 to $850,000. This includes inventory, equipment, labor etc.A：我當時估計開斯隆冰激凌店大概需要650000美元到850000美元，包括倉儲、設備、勞動力等成本在內。

Where did you get most of your advice/do most of your research?Q：你主要去哪里做了咨詢和調查?I did most of my research by visiting the Sloan’s Ice Cream City Place location. I enjoyed the concept and the whole business outlook. We also have a lot of support from our franchisor, who gives great advice and was always available to answer questions throughout the process of signing the agreement.A：我主要通過參觀City Place大廈的店面來做研究調查。

我非常喜歡他們的理念，看好整體生意發展前景。

特許經營授權方也給了我們很多支持，在簽署合作協議的過程中給了我們很多建議，總是耐心為我們解答問題。

What were the most unexpected challenges of opening your franchise?Q：當時開特許經營店最意想不到的挑戰是什么?The biggest challenge we faced was with timing. I thought we would be able to open the shop a lot sooner than was actually possible. Also, dealing with the city and getting necessary permits.A：最大的挑戰就是時間，我們開業時間比原計劃的晚了很多。

還有就是跟與城市協調，拿許可證比較費勁。

What advice do you have for individuals who want to own their own franchise?Q：你對想開特許經營店的人有什么好的建議?Do your due diligence and make sure it’s something you really want to get involved with. You really need to ask the right questions to make sure you feel comfortable moving forward. It’s also always helpful to consult with an attorney.A：努力做好自己該做的事情，確保這是你真正想做的一件事情。

一定要咨詢正確的問題，這樣往前發展才會順利一些。

還有就是咨詢一些律師總是有幫助的。

What’s next for you and your business?A：下一步你和你的冰激凌店有什么計劃?In addition to operating our Delray Beach location, we have acquired the development rights to build 10 total Sloan’s Ice Cream stores throughout South Florida. We are currently working on opening the second location in Lauderdale-By-The-Sea by the beginning of December. I am very hands-on with construction and want this second store to be perfect. Once we feel confident that everything is on-point with Lauderdale-By-The-Sea, we can start focusing on finding additional sites in areas such as Miami, Key West and Naples.A：除了經營在德拉海灘的店面外，我們還在南佛羅里達州拿到新開十個特許經營店的特許權。

12月初以來，我們一直在籌備位于勞德代爾海第二家店面的開業。

我親自動手搞建筑設計，希望能把這家店做得非常完美。

等勞德代爾海的店進入正式經營軌道，我們有足夠多自信時，就開始在邁阿密、基維斯特島和那不勒斯這些地區尋找新的店面地址。