近50年的比薩業(yè)創(chuàng)業(yè)史的經(jīng)驗(yàn)教訓(xùn)

Entrepreneurial Lessons From Nearly 50 Years in the Pizza Business近50年的比薩業(yè)創(chuàng)業(yè)史的經(jīng)驗(yàn)教訓(xùn)Bill Walsh likes to say that he has pizza sauce running through his veins. The franchisee entered the pizza business nearly five decades ago. He climbed through the ranks at Pizza Hut corporate, until the brand was purchased by PepsiCo in 1977. Walsh decided to continue his cheesy "labor of love" as a franchisee, becoming a partner of Daland Corporation, a company that today own 106 Pizza Hut restaurants. Here is what he has learned.比爾.沃爾什喜歡說(shuō)，他血管里流的都是比薩醬。

五十年前他作為加盟商進(jìn)入了比薩業(yè)。

他經(jīng)營(yíng)的是1977年被百勝收購(gòu)的必勝客品牌。

沃爾什決定繼續(xù)用他的瀟灑的“愛(ài)勞動(dòng)”作為一個(gè)加盟商，成為鼎輝公司的合作伙伴，即現(xiàn)在擁有106家必勝客餐廳。

下面是他所學(xué)到的經(jīng)驗(yàn)。

Name: Bill Walsh姓名：比爾.沃爾什Franchise owned: President of Daland Corporation, Pizza Hut (106 restaurants in 12 states)特許經(jīng)營(yíng)權(quán)：鼎輝公司的總裁，必勝客(在12個(gè)州有106家餐廳)-How long have you owned a franchise?-你擁有這項(xiàng)特許權(quán)多久了?Since 1978.自從1978。

-Why did you get into franchising?-為什么要從事特許經(jīng)營(yíng)?It was an opportunity to own my own business.它為我提供了擁有自己事業(yè)的機(jī)會(huì)。

-What were you doing before you became a franchise owner?-當(dāng)你獲得特許權(quán)所有人之前，你在做什么?Working in a variety of roles at Pizza Hut, Inc. On Oct. 4, 1966, I started my Pizza Hut career for $0.50 an hour and all the beer I could drink as a freshman at Wichita State University. I thought I had died and gone to heaven. But, my father thought I was crazy because I had left an afternoon spot welding job where I was being paid $4.50 an hour. In January of 1967, I became the store manager at the Kellogg and Rock Road Pizza Hut in Wichita, where I earned $14,000 that year. In 1967, that was in the top 10 percent income bracket in the United States. It was one of the higher volume Pizza Hut restaurants at the time and I managed this restaurant until 1969 when I became an assistant area manager.我在必勝客做過(guò)很多職位。

1966年10月4日我開(kāi)始在必勝客工作，以時(shí)薪0.5美金外加像威奇托州立大學(xué)新生一樣隨意暢飲啤酒的待遇。

高興的我就像去了天堂一樣，但我父親認(rèn)為我瘋了，因?yàn)槲覟樗艞壛藭r(shí)薪4.5美金的焊接工作。

1967年1月，我成為了必勝客威奇托市凱洛格和搖滾路店店長(zhǎng)的經(jīng)歷，那一年我賺了14000美金。

要知道在1967年，那可是足以擠進(jìn)全美前10%的收入人群行列!那家必勝客的銷(xiāo)量很大，在1969年成為區(qū)域經(jīng)理助理之前是我一直管理著那家店。

During this time, I had decided I loved the restaurant business so I changed my college major from English (I had always wanted to be a high school teacher) to Business Administration. In 1971, I moved to Charleston, W. Va. as an area manager for six restaurants that Pizza Hut, Inc. had just acquired from a franchisee. In 1972, I moved back to Wichita to become the director of training for Pizza Hut, Inc.在那期間我決定專(zhuān)注于餐廳的業(yè)務(wù)，所以我將大學(xué)專(zhuān)業(yè)從英語(yǔ)(我一直想成為一個(gè)高中老師)改為了企業(yè)管理。

1971年我搬到了西弗吉尼亞州的查爾斯頓，作為一個(gè)區(qū)域經(jīng)理管理六家必勝客餐廳，這是必勝客剛剛收購(gòu)的餐廳。

在1972年，我回到了威奇托，成為了必勝客公司的培訓(xùn)主管。

It was a perfect job. Pizza Hut, Inc. sent me to a number of management courses to gather the best learning at the time on planning, organizing, directing, staffing and controlling. I held that position for three years. During that time, the Training Department held over 30 classes a year to teach both company and franchise area general managers how to manage restaurants better with the goal being to improve sales and profits. In 1975 and 1976, I was the director of operations for the 600 company-owned restaurants in the eastern half of the United States. In 1977, I became the vice president of franchising. Virtually all of the United States had been franchised or was held for company development so my role was to help franchisees be more successful in their restaurant operations and assist them in making more money out of their enterprises. In October of 1977, Pizza Hut was acquired by PepsiCo and offered me a number of promotional opportunities in their other companies: Pepsi-Cola, Wilson Sporting Goods, etc. But, I was in love with the restaurant business and joined/invested in a 1/5 ownership in the Daland Corporation Franchise group in April of 1978.這是一個(gè)完美的工作。

必勝客公司派我管理課程規(guī)劃，在計(jì)劃、組織、指揮、人員編制和控制等方面找出最佳的學(xué)習(xí)方法。

我擔(dān)任這個(gè)職位三年，在此期間，每年舉辦30多次培訓(xùn)課程，指導(dǎo)公司和特許經(jīng)營(yíng)區(qū)總經(jīng)理們?nèi)绾胃玫墓芾聿蛷d并提高銷(xiāo)售業(yè)績(jī)。

在1975-1976年，我已經(jīng)是美國(guó)東部超過(guò)600家餐廳的運(yùn)營(yíng)總監(jiān)。

1977年，我成為了特許經(jīng)營(yíng)副總裁。

事實(shí)上，當(dāng)時(shí)全美幾乎為了其公司發(fā)展都在搞特許經(jīng)營(yíng)或出售公司股份。

所以我決定幫助特許經(jīng)營(yíng)者管理，并協(xié)助他們的企業(yè)更加盈利。

1977年10月，必勝客被百勝集團(tuán)收購(gòu)，他們給我提供了為他們的其他企業(yè)做促銷(xiāo)的工作機(jī)會(huì)，如百事可樂(lè)、威爾遜體育用品等。

但我深?lèi)?ài)著這家企業(yè)，于是我在1978年投資了鼎輝公司連鎖集團(tuán)1/5的股權(quán)。

-Why did you choose Pizza Hut?-你為什么選擇了必勝客?David Novak, the former CEO of Yum Brands, once said, “It’s the food, stupid.” I believe he was and is correct. In the restaurant business, the key is the food… and I love the Pizza Hut food.戴維諾瓦克，百勝餐飲集團(tuán)的原CEO曾說(shuō)，“食物是關(guān)鍵啊，笨蛋。

“我相信他是正確的。

餐廳的關(guān)鍵是食物，我愛(ài)必勝客的食物!。

-How much would you estimate you spent before you were officially open for business?-在正式開(kāi)業(yè)前，你估計(jì)你花了多少錢(qián)?Because I bought a percentage of an existing enterprise, my situation is a little bit different. Today, a delivery/carryout unit costs in the realm of $350,000 for the interior buildout in an existing commercial strip center/mall, equipment, beginning inventory and change fund.我的情況有些不同，因?yàn)槲胰牍闪艘患移髽I(yè)。

今天，在商圈中心/購(gòu)物中心位置的開(kāi)店的價(jià)格大約需要350,000美元，其中包括內(nèi)設(shè)，啟動(dòng)庫(kù)存和找零基金。

-Where did you get most of your advice/do most of your research?-你在哪里得到你的大部分建議及如何做你的研究?Twelve years at Pizza Hut, Inc., from $0.50 an hour pizza maker to vice president.十二年時(shí)間，從時(shí)薪0.50美元做到必勝客副總裁。

-What were the most unexpected challenges of opening your franchise?-你做特許經(jīng)營(yíng)權(quán)的最大挑戰(zhàn)是什么?Federal, state and local government rules and regulations.聯(lián)邦、州和地方政府的規(guī)章制度。

-What advice do you have for individuals who want to own their own franchise?-你對(duì)那些想要擁有自己特許經(jīng)營(yíng)權(quán)的人有什么建議?Make sure you are not just buying a job. Many franchises limit you in regard to the number of stores that you can own and operate.確保你不只是在買(mǎi)一份工作。

許多特許經(jīng)營(yíng)權(quán)限制你可以擁有和經(jīng)營(yíng)的店鋪的數(shù)量。

-What’s next for you and your business?-你的下一步準(zhǔn)備做什么?I believe the pizza business and the Pizza Hut system will continue to be a great investment for many years to come. I anticipate growing our company with additional Pizza Hut restaurants. We will also continue to look at other restaurant opportunities.我相信比薩業(yè)和必勝客系統(tǒng)在未來(lái)的很多年都將保持投資價(jià)值，我期待出現(xiàn)更多的必勝客餐廳，我們也會(huì)繼續(xù)尋求與其他餐廳的合作機(jī)會(huì)。